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Is Bloom Energy’s Fuel Cell Miracle For Real?
The interwebs are aflutter with excitement over Bloom Energy’s top secret “Bloom Box” fuel cell system finally revealing itself. For those who haven’t already checked it out (the website is still just a marquee), the company boasts that their systems could literally replace the electricity grid with dispersed, clean, and easy to maintain fuel cell boxes running on a variety of fuels, water, and oxygen, with no combustion at all. Sound like hype? Their PR team has certainly been working in overdrive…
The scoop has been leaking for a day now on the CBS website, and on others including Fortune and GreenTechMedia. However, Sunday night will be your first chance to hear real details about the Bloom Box when 60 Minutes airs a segment that with either knock your socks off, raise a lot of eyebrows, or both.
Bloom has already listed almost two dozen large companies who have been stealth testers of the mysterious device including eBay, who claim to have already saved $100,000 and such perennial sustainability favorites as Google and WalMart.
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